Builder · Operator · AI-Native
Hey! I'm Luke.
I'm a product leader in Middle Tennessee. I led zero-to-one at Zapier, founded a VC-backed startup before that, and I'm currently obsessed with all things AI.
Builder · Operator · AI-Native
I'm a product leader in Middle Tennessee. I led zero-to-one at Zapier, founded a VC-backed startup before that, and I'm currently obsessed with all things AI.
What I Do
I build products from zero to one. From napkin sketch to seven figures of revenue, I obsess over finding what customers actually need and cutting everything else.
I grow what I build. Product-led growth, programmatic SEO, conversion funnels, and the kind of scrappy experimentation that turns small bets into big wins.
I use AI to build faster and do things that weren't possible before. From shipping AI-powered products at Zapier to using AI agents in my daily workflow.
Background
Led the 0-to-1 zone for Zapier's new products (Interfaces, Tables, Canvas, Chatbots). Took multiple products from zero to seven figures of revenue. Built the initial AI Chatbot feature as PM — it's now a standalone product and Zapier's fastest-growing new offering. Coached 4+ product managers and led a cross-functional growth team.
Built an integrated operating system for remote teams — a "Company HQ" for working from anywhere. Raised $2.5M from Bessemer Venture Partners, Underscore VC, Active Capital, and El Cap. Ran the company for six years before shutting it down.
Led product strategy and growth at the personality platform behind DISC-based communication insights. Wore many hats across product, growth, analytics, and revenue — the startup generalist experience that shaped how I think about building products.
Built and ran growth campaigns that drove record B2C bookings — including a single campaign that generated seven figures of ARR and broke the company's 10-year booking record.
Wrote a book on how to build and run a business from anywhere — covering leadership, hiring, onboarding, and staying productive as a remote team.
Home schooled, got a GED, then earned a marketing degree from UMaine. Non-traditional path from a dirt road in Maine to building products used by hundreds of thousands of people.
My Personality
Decisive and energized by ideas. Favors action over analysis. Handles stress well and uses natural charisma to motivate teams toward creative solutions.
Press
Other Stuff
Selected Writing
I'm always up for a conversation about building products, growing businesses, or life in Tennessee. Reach out.
